Pixels allow you to measure and optimise the effectiveness of your marketing strategy. Without them, you won’t be able to tell if your ads are working or if they’re cost effective, meaning you could be wasting money on advertising that could be better placed elsewhere.
There are 4 key benefits to using pixels:
Conversion tracking to measure results - Better understand the success of your conversion funnel and calculate your return on investment.
Find new, relevant audiences by using lookalike audiences - Use the data to help you build a ‘lookalike audience’ of people who might be interested in your events.
Convert more people using retargeting - Using custom audiences, you can target people who dropped out of the conversion funnel at any stage.
Optimise everything using analytics - Pixels give you complete visibility of your advertising efforts and all interactions on your Fatsoma pages.
Please Note: Different platforms have different policies regarding their pixels and the data they collect, it’s worth checking the policies for the individual platforms you are using for your pixels.