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How Do I Add A Snapchat Pixel to My Event on Fatsoma?
How Do I Add A Snapchat Pixel to My Event on Fatsoma?

Snapchat is one of the best platforms for promoting your events, and we’ve made it easy to optimise your marketing by adding a pixel.

Anne Fitzsimmons avatar
Written by Anne Fitzsimmons
Updated over a week ago

If you haven’t already, firstly, you will need to create your pixel in your Snapchat Ads Manager. You will find everything you need to know to do this here.

  1. Once you’ve created your pixel, log into business.fatsoma.com.

  2. From your Dashboard, locate the event you would like to add a pixel to.

  3. Locate the ‘Analytics’ heading in the menu on the left-hand side of the page.

  4. Select ‘Snapchat Pixel’.

  5. Enter your Snapchat Pixel Tracking ID in the box provided.

  6. Click 'Save'.

  7. Refer back to your Snapchat Ads Manager and use the Snapchat Pixel Helper to ensure that the pixel has been implemented correctly. (You can find details of how to do this here).

You can also add your Snapchat pixel at both a company level and a brand level on Fatsoma, however, please be aware that if you add the same pixel to both your company and one of your brands/events, Snapchat will read any actions taken by your customers twice and your figures will be reported as double the actual value.

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