If you haven’t already, firstly, you will need to create your pixel in your Facebook Events Manager. You will find everything you need to know to do this here.
Once you’ve created your pixel, log into business.fatsoma.com.
From your Dashboard, click on the ‘Settings’ tab at the top of the page.
Click ‘Analytics’.
Select ‘Facebook’.
Enter your Facebook Pixel Tracking ID in the box provided.
Click ‘Save’.
Refer back to your Facebook Events Manager and use the Facebook Pixel Helper to ensure that the pixel has been implemented correctly. (You can find details of how to do this here).
Congratulations, you have successfully added a Facebook Pixel to your company on Fatsoma!
You can also add your Facebook pixel at a brand level and an event level on Fatsoma, however, please be aware that if you add the same pixel to both your company and one of your brands, Facebook will read any actions taken by your customers twice and your figures will be reported as double the actual value.