Cross Sells are a free and easy to use marketing tool that allows you to promote more of your events to your customers at the point of purchase. You can increase your revenue by drawing customers’ attention to other events that they might be interested in, raising awareness, and boosting your sales. It is essentially free marketing for your events.

Adding a Cross Sell to your events allows you to create more awareness around your brand by showing customers even more of the events that you have on offer. You can advertise events from your other brands or companies that your customers might not previously have been aware of; you can draw attention to a new event, or series of events that you’re running; or you can even add an event that has been underperforming in order to boost sales and awareness of that event - the possibilities are endless.

Another great thing about our new Cross Sell feature is the ability to add a custom message above the events that you’ve listed. You can use this to give your customers more info about your events and brand, or to inform them of important updates and exciting news. It’s also an easy way to offer your customers exclusive deals and discounts for your other events as a reward for purchasing a ticket. Using Cross Sells, you can create an even better community connection with your customers than you’ve ever had before, the benefits really are endless.

Find out more about Cross Sells and how they work in our FAQs page here.