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How Do I Add A TikTok Pixel to My Company on Fatsoma?
How Do I Add A TikTok Pixel to My Company on Fatsoma?

TikTok is one of the best platforms for promoting your events, and we’ve made it easy to optimise your marketing by adding pixels.

Anne Fitzsimmons avatar
Written by Anne Fitzsimmons
Updated over a week ago

If you haven’t already, firstly, you will need to create your pixel in your TikTok Ads Manager. You will find everything you need to know to do this here.

  1. Once you’ve created your pixel, log into business.fatsoma.com.
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  2. From your Dashboard, click on the ‘Settings’ tab at the top of the page.
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  3. Click ‘Analytics’.
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  4. Select ‘TikTok’.
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  5. Enter your TikTok Pixel Tracking ID in the box provided.
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  6. Click ‘Save’.
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  7. Refer back to your TikTok Ads Manager and use the TikTok Pixel Helper to ensure that the pixel has been implemented correctly. (You can find details of how to do this here).

You can also add your TikTok pixel at both a brand level and an event level on Fatsoma, however, please be aware that if you add the same pixel to both your company and one of your brands/events, TikTok will read any actions taken by your customers twice and your figures will be reported as double the actual value.

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