Followers are people who have subscribed to hear about your upcoming events. They are made up of your previous Fatsoma customers and any of your existing customer base that you’ve imported. Through the event announcement tool, you can contact them through mobile optimised HTML emails and push notifications direct to their smartphone.

There are two main ways that you can build your following on Fatsoma:

1. Importing your existing customer base: If you have an existing list of subscribers that have opted-in to receiving emails from you, you can import them directly into your following. This can be easily done from your brand page on business.fatsoma.com, or by reading our step by step guide here : How Do I Import My Customer Base to Build My Following?

2. Selling tickets on Fatsoma: The easiest way to build your following on Fatsoma is by selling tickets through our site. Every person who purchases a ticket for one of your events, automatically becomes one of your Fatsoma followers. The more customers you direct to Fatsoma the more followers you will gain - it couldn’t be simpler!

Please note: Each subscriber you import to your following must have given you express permission to send emails to them. If you receive low delivery rates or high SPAM complaints, your ability to announce events will be instantly removed.

Top Tip: Once you’ve built a following you can utilise our powerful announcement tool to let your followers know about your upcoming events. You can learn more about Fatsoma announcements here: How Do Fatsoma Announcements Work?